Unique Business Gifts Concepts by Avinash Narula

Customer Math

What started as a Rs. 9000 mistake by Avinash Narula in 1997 has turned into an enlightening concept of Customer Math. Shortly after he started his advertising business, he tried to save Rs. 9000 instead of trying to satisfy and retain the customer. Being well versed in accounting and finance, he realized that he had made the biggest mistake of his life. He realized that losing a customer is very costly. He became seriously interested in understanding the cost of losing a customer and ended up developing the concept of Customer Math - simple mathematics related to losing and retaining a customer.

The mathematics related to customers cannot be equated to what is learnt in schools and colleges. In the lexicon of Customer Math, 1 is not equal to 1. Customer Math formulae like 1=5, 1=3, 1=12, 1=10000, 10%=47%, 1=23, 5%=50%, and 91%=18% will prove to you that you can increase sales, market share and profit even after eliminating your sales and marketing team and doing away with your advertising agency.

So if you want to succeed in business or chart an exciting professional career, Customer Math will show you the way. After successfully using the concept himself for a number of years, he has shared this simple concept with participants in his training programs and seminars as well as through management posters with excellent results. Now he is sharing his concept through unique corporate gifts. The concept is based on Avinash Narula’s book titled Customer Math. For more information about the concept of Customer Math, visit www.customermath.com.

Our corporate gift ideas based on the concept of Customer Math include coffee mugs, tea mugs, pen stands, pencil stands, posters, book, video & audio CDs. We will continue to develop more business gift ideas based on this concept.