Unique Corporate Gift Ideas

Unique Business Gifts Concepts by Avinash Narula

We develop corporate gifts with innovative concepts developed by Avinash Narula . Such gifts turn into unique business gifts for your gifting initiatives.

Customer Icebergs

In spite of everybody (including the CEOs) knowing the importance of a customer to their business, still why do companies treat their customers the way they do? Avinash Narula feels that the root cause of the problem is that even though we know about the concept of customer satisfaction, we do not BELIEVE in it. Knowing the concept isn't enough for you to implement it. You have to believe in it. We don't believe in it because we don't see any evidence of the harmful effects of dissatisfying a customer or losing one. The reason why we do not see the cost of customer dissatisfaction is because a dissatisfied customer turns into a customer iceberg. Just like an iceberg, customer iceberg also hides most of the cost of customer dissatisfaction.

This concept is based on the book titled Customer Icebergs by Avinash Narula. Through his concept of Customer Icebergs, Avinash Narula attempts to make the complete customer iceberg visible so that all of us become BELIEVERS. In his book, he lays bare the extensive damage that customer icebergs cause to businesses so that they are cautioned against creating more customer icebergs.

After successfully using the concept himself for a number of years, he has shared this simple concept with participants in his training program as well as through management posters with excellent results. Now he is sharing his concept through unique corporate gifts.

Our corporate gift ideas based on the concept of Customer Math include coffee mugs, tea mugs, pen stands, pencil stands, posters, book, video & audio CDs. We will continue to develop more business gift ideas based on this concept.