Poster 1: CIPos000148
What do Customer Icebergs hide? What's Hidden? Loss of profit Dissatisfied and lost customers turn into Customer Icebergs and hide practically all the cost of customer dissatisfaction. When you lose customers you lose profits, major portion of which is invisible to you. Why? Because Customer Icebergs hide this fact from you.
Poster 2: CIPos000149
What do Customer Icebergs hide? What's Hidden? Loss of value Dissatisfied and lost customers turn into Customer Icebergs and hide practically all the cost of customer dissatisfaction. They hide loss of sales and profits which results in lower value of your assets as well as share value. Customer Icebergs hide this fact from you.
Poster 3: CIPos000150
What do Customer Icebergs hide? What's Hidden? Loss of brand equity Dissatisfied and lost customers turn into Customer Icebergs and hide practically all the cost of customer dissatisfaction. They hide loss of sales and profits which results in lower brand equity of your brands. Customer Icebergs hide this fact from you.
Poster 4: CIPos000151
What do Customer Icebergs hide? What's Hidden? Loss of the most valuable revenue producing asset Dissatisfied and lost customers turn into Customer Icebergs and hide practically all the cost of customer dissatisfaction. Customers are the primary assets that generate revenues. When you lose customers, he takes away all the revenues that he generated for you. Customer Icebergs hide this fact from you.
Poster 5: CIPos000153
What do Customer Icebergs hide? What's Hidden? Loss of source of innovation Dissatisfied and lost customers turn into Customer Icebergs and hide practically all the cost of customer dissatisfaction. Customers are the primary source of innovation for a company. No customer, no innovation. Customer Icebergs hide this fact from you.
Poster 6: CIPos000154
What do Customer Icebergs hide? What's Hidden? Loss of the most effective and loyal employee Dissatisfied and lost customers turn into Customer Icebergs and hide practically all the cost of customer dissatisfaction. Customers are in reality your employees, as they work for you in sales, advertising, R&D and even in operations. So when you lose a customer, you lose no-cost-to-the-company employee. Customer Icebergs hide this fact from you.