Corporate Gift Description:- This Corporate Gift with a message, 1=5 Customer Math Coffee Mug is based on the concept of Customer Math by management guru and customer mathematician Avinash Narula which comprises of simple mathematical formulas which proves that customer satisfaction and retention is the most profitable strategy. Remember high level of customer satisfaction leads to higher sales, market share and profits.

Let's find out what Customer Math formula 1=5 should mean to all of us? Most of us believe that there are more customers out there where that lost customer came from. Perhaps there are. Let us even assume we can acquire them. The question that we might want to ask ourselves is, does it make business sense to lose old customers and get new ones? Is it cost-effective?

According to CustomerGuru, it doesn't make business sense to do so. This conclusion is based on Customer Math formula 1=5 which states that it costs five times more to obtain a new customer than to keep an old one. As such, why spend a huge amount of time and money trying to acquire the uncertain new customer when it is more cost effective to make your old customers stick around by keeping him satisfied.

Just consider what your company spends on advertising, sales promotion, and in maintaining a sales and marketing team, and you'll be convinced that the cost of getting a new customer is astronomical. On the other hand, what we need to spend to keep an existing customer satisfied? Practically nothing. Actually, the existing customer does not expect anything more than what the new customer expects.

Existing customers are not only more profitable than new ones but become more and more profitable year after year? Why? Many reasons. Practically no marketing cost. Low operating costs. More frequent repeat purchases. Larger purchase per transaction.

No wonder my CustomerGuru advised me not to lose a single customer in order to increase my profits and market share. He knew that I could simply increase my profits and market share by not losing my existing customers.

For more details on the concept, please visit www.customermath.com and read the book titled Customer Math by Avinash Narula.

This unique business gift with a message, attractive and colourful 1=5 coffee mug, is ideal for building brand image and recall as well as an executive gift and business gift for various corporate promotional events. It is also ideal as a Diwali Gift, Birthday Gift, New Years Gift, Father's day Gift, Mother's Day gift, Christmas Gift and as a Thank You Gift.

This unique corporate gift will continuously remind the recipient of the gift including company executives, clients and entrepreneurs regarding the importance of increasing customer retention through high levels of customer satisfaction. Coffee Mugs with a number of different Customer Math formulas are available.

This innovative corporate gift with a message, conceptually designed coffee mug can also be used as a Tea Mug. Combined with a matching Customer Math Pen Stand, it would make a perfect unique Business gift.

Background colour: Light cream
Dimensions:
Height -3.4' (8.6 cm)
Diameter - 3.3' (8.2 cm)