About Avinash Narula

	Motivational Speaker		Customer Mathematician
	Management Guru		Management Trainer
	Author		Entreprenuer

Avinash Narula is a management practitioner and thinker. One of his key strength is that he turns self-experience in lessons for others through his books, seminars, training, posters and other management enablers.

Management Books

Avinash Narula has written five books as follows:

Customer Math

Provides mathematical proof that customer satisfaction and retention is profitable.

Unhappy Customer Stock Exchange

Reveals the existence of the invisible Unhappy Customer Stock Exchange where businesses trade their unhappy customers with each other.

Implementing Advertising Strategy

Deals with the nitty gritty of designing brochures, advertisements, posters and websites as well as the printing process.

80/20 Rule of Communicating Your Ideas effectively

Discusses the 80/20 rule of developing effective written and oral communications.

Customer Icebergs

Reveal the existence of Customer Icebergs and lays bare the extensive damage that dissatisfied customers cause to businesses.

Taking the buzz out of CRM

Management Guru writes his books in a storytelling style with extensive use of examples. Inspired by the interesting writing style of Reis and Trout, authors of Positioning and Marketing Warfare, Mr. Narula has written his books in the simplest possible language. Unlike other management books, the above books do not propose complex models and diagrams. From start to finish, the emphasis is on lucidity and clarity.

The above books are ideal birthday gifts, Chrismas Gifts, Diwali Gifts, New Year gifts and Mothers Day Gifts because they are unique and not easily available through book stores.

Management Articles

Avinash Narula is a prolific writer. He has written a number of articles on a variety of management subjects. His articles can be read at the following websites:

Management Articles

Customer satisfaction Articles

Management Forum

We are interested in enhancing the learning process among the management and creative community through forums. We have the following forums:

Management Forum

Creative Designing Forum

Management Blog

Avinash Narula also writes a blog. You can visit management.blog.customermath.com. Here he writes on a variety og management topics as well as comments on the business decisions of companies.

Educational Qualifications

Avinash Narula holds a B. Com degree from Shri Ram College of Commerce, University of Delhi, an MBA degree in Marketing and Finance from the University of Illinois, U.S. and a B.S. in Hotel and Restaurant Management from Conrad N. Hilton College of Hotel & Restaurant, University of Houston, U.S. He is also a Certified Public Accountant.

Professional Experience

Mr. Narula has over 25 years of diversified professional experience, both as an entrepreneur, consultant and as a business executive. He has worked in reputed companies in India and the U.S. and has handled a variety of assignments in the area of sales, marketing, finance, cost accounting, budgeting, and strategic planning. He was part of the start-up entrepreneurial team of an electronic end-of-life company in the U.S. He has also provided consulting services to various companies both in India and abroad. Avinash is today heading his entrepreneurial advertising, web designing, Consulting and management training company.

Management Trainer & Motivational Speaker

As a Motivational speaker and Management trainer, Avinash Narula perfectly blends theory and practice to make management concepts easy to understand. His highly interactive and engaging style of conducting training and seminars on a variety of management subjects makes his seminars incomparable. No wonder, he is recognized as an International motivational speaker and a management trainer par excellence. A number of reputed companies like Escorts, Bharat Electronics, Godfrey Philips, Indian Oil Corporation, Spectranet, Maruti Suzuki, Prime Honda and others have benefited from his highly interactive and innovative management training programs and seminars. He has also conducted seminars abroad.

Management Professor

As a management teacher, Avinash has taught at the University of Illinois, Urbana/Champaign, USA. After returning to India, he has taught a variety of courses on customer satisfaction, marketing, strategy, management, accounting, and finance at various business schools in Delhi.

Awards & Scholarships

• First Prize for the best paper on mergers and acquisitions from Association of Corporate Growth, Chicago, U.S.
• Dean’s List
• Junior Hilton Scholarship
  
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